What Energize! is About
Your enthusiastic customers are liking you on Facebook, tweeting about you, touting you on Amazon.com, TripAdvisor, YouTube, blogging about you, plus talking you up offline.
Are you turning these enthusiastic customers into a powerful marketing force? If not, you’re missing the biggest marketing opportunity in the social media age.
Energize! shows marketers how to systematically build and activate a thriving army of Brand Advocates to amplify Word of Mouth and turn “likes” into leads.
A Different Kind of Social Media Book
Unlike other social media books, Energize! is not about abstract theory and dry stats.
Energize! is chock-full of personal stories about real Brand Advocates and the brands they evangelize, and about innovative marketers transforming their companies by turning these Super Fans into a powerful marketing force.
Energize! gives you useful tips and practical advice on how you can create and activate your Brand Army.