Energize! How to Turn Social Media and Word of Mouth into Sales by Energizing Brand Advocates

Energize! shows marketers how to systematically build and activate a thriving army of Brand Advocates to amplify Word of Mouth and turn "likes" into leads.

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About Energize!

Your enthusiastic customers are liking you on Facebook, tweeting about you, touting you on Amazon.com, TripAdvisor, YouTube, blogging about you, plus talking you up offline. Are you turning these enthusiastic customers into a powerful marketing force? If not, you’re missing the biggest marketing opportunity in the social media age. Energize! shows marketers how to systematically build and activate a thriving army of Brand Advocates to amplify Word of Mouth and turn “likes” into leads.

About the Author

Rob Fuggetta is founder and CEO of Zuberance, an award-winning social media marketing company in Silicon Valley that helps companies build and activate thriving Brand Armies. Fuggetta is a frequent speaker about brand advocacy and has written and published dozens of articles and white papers about the topic. He was formerly a partner at Regis McKenna Inc., the legendary Silicon Valley marketing and communications firm, where he co-led the global Apple business. He also served as the Chief Marketing Officer at Genuity, where he created the award-winning Black Rocket campaign.

Email Rob at rob@zuberance.com

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Participate in Energize!

Marketers

Tell us about your Super Fans. Being included in Energize! is free publicity for your brand and can help drive more positive awareness and sales for your products or services. Your company may be included in Energize! with leading brands like Virgin America, Intuit, Wyndham Hotels, CDW, and more.

Brand Advocates

Share with us how your enthusiastic recommendations have influenced friends, family members, and co-workers to become customers. This is your opportunity to share your passion for the brands you love (and be included in a cool book).

Nominate a Brand Advocate

Everyone knows someone who's fanatical about their favorite brand or product. Tell us about that person and they could be included in Energize!