Face Time: The Power of Brand Advocacy – Mckinsey
In this interview, Rob Fuggetta, the founder and CEO of Zuberance, discusses the role of brand advocacy in driving growth at the end of the customer decision journey.
5 Ways to Boost Holiday Sales by Unleashing your Brand Army – SocialTimes
Guest blogger Rob Fuggetta is founder and CEO of online Word of Mouth marketing company Zuberance. What follows is an excerpt from his soon-to-be-published book, “Energize! How to Turn Fans, Followers, and Enthusiastic Customers into Social Media Marketing Machines.”
Five Reasons You Need to Focus on Earned Media – AdAge
The most trusted information comes not from you, but from your customers.
10 Ways to Turn Word of Mouth Advertising into Sales – American Express Open Forum
After more than twenty years in Silicon Valley, Rob Fuggetta founded Zuberance in February 2007 because he saw a major opportunity for companies to harness the power of word-of-mouth advertising and the social web to drive sales. He recently provided me with this list of the top ten ways to turn word-of-mouth advertising into sales.
Live Digital with Shelly Palmer - NBC
Zuberance Founder/CEO, Rob Fuggetta, was recently interviewed on Live Digital, a weekly half-hour television show about living and working in a digital world, hosted by Shelly Palmer on NBC Universal. (To jump directly to Rob’s segment, fast forward to 17:35.)
How to Create Brand Advocates for Your Hotel – Hotel News Now
There’s a clear difference between these two levels of customer engagement, according to Rob Fuggetta, founder and CEO of marketing company Zuberance. Guests enrolled in your loyalty program probably like your offerings, but they also might just be members as a matter of convenience or in an attempt to rack up points.
E-Book: New Trends in CRM – The Customer Collective
Customer relationship management, or CRM, has become a misused term of art by those who focus too much on software tools and lose sight of the internal business processes where customers are lost or gained. Rob contributes his insights in the chapter, “Four Experts on How to Turn Social Media into Sales.”